Quality, good taste, originality. Today’s customers are looking for this and Marina Rinaldi is offers it. But that’s not enough: personalization is key. How do you answer this request?
In general, the MR collections are very expansive, offering garments for every occasion and moment in a woman’s life. Mixing together different styles, each woman is able to create an original look that expresses their personality, along with the brand identity. Through specially created tools such as the MR magazine, distributed in our stores and trend-setting seasonal fashion spreads, we give our customers suggestions and styling ideas to freely create the outfit that best expresses their taste and their sensitivity.
Varied nuances and a strong identity have made the brand recognizable even abroad. How do foreign customers identify you?
As a “luxury fashion brand”, expression of the purest Made in Italy style, capable of mixing timeless elegance, excellent materials, fine workmanship and fashion content. Obviously, the plan for the next few years to grow and to do so you intend to also focus on retail and multi-channel outlets.
Parallel but not different roads: how can these be combined?
Online commercial development is now essential and allows us to reach geographical areas where we would struggle to arrive, at least in the short / medium term.
Our retail distribution, direct or through franchising, however, remains a strong point, able to offer, in addition to the product, very attentive customer service, which makes the shopping experience richer and more pleasant in our stores.
According to Marina Rinaldi, what is the big ‘must’ for next season?
For the SS18 season the focus is the new capsule collection created by our testimonial Ashley Graham, together with the Marina Rinaldi style team.
It is a project with a precise and highly innovative identity, with denim as its main focus, and which offers different interpretations of denim, thanks to combinations with black leather or scuba fabric. Whether it’s trousers or tube skirts, or more unusual models such as the dress or the biker jacket, the capsule offers many items to choose from for a “must have” piece. The “luxury active” project that borrows from the sportswear world through silhouettes and details, offers a very contemporary and “highend” interpretation, suitable for an array of occasions: garments, such as the very light, metallic organza parka, the blouson in extralight scuba fabric printed with tropical flowers and flowing trousers with white side bands are essential pieces for next spring.