Today, September 17th Milano Moda Donna’s Fashion Hub kicks off the Milan Fashion Week (MFW), which, with a rich calendar, brings to the Lombard capital 58 fashion shows, 110 presentations, and 54 events, for a total of 170 collections for the spring/summer 2020 season.
Prada‘s one will be the first fashion show tomorrow and the last one will be Gucci‘s on the 22nd. However, on the 23rd, at the prestigious Teatro alla Scala, the third edition of the greatly awaited event dedicated to sustainable fashion, the Green Carpet Fashion Award, will be presented by Carlo Capasa, President of Camera Moda, and Livia Firth, Co-Founder and Creative Director of Eco-Age and founder of the Green Carpet Challenge.
The most important brands will present their collections in some of the most iconic places of the city – Scalone dell’Arengario, Sala delle Cariatidi in Palazzo Reale, and Spazio Cavallerizze in the Science and Technology Museum – as well as new spaces such as the Cozzi municipal swimming pool, chosen by Benetton. These coveted locations will be accessible only to the lucky possessors of personal invitations, nevertheless, the participation of the general public will be guaranteed by a large screen in Piazza San Babila that will screen the fashion shows in streaming.
Fashion big names are all at the MFW – Armani, Prada, Gucci, Dolce & Gabbana, Etro, Donatella Versace, Fendi, Ferragamo, Blumarine, Alberta Ferretti, Ermanno Scervino, Marni, Bottega Veneta – but there is also plenty of opportunities to discover younger and emerging brands like DROMe (100% Made in Italy brand founded by Marianna Rosati), Apnoea, Carmelina Raco, Caterina Gatta, Delirious, Vanta Design Studio, Woobag, N ° 21, Philosophy di Lorenzo Serafini, Msgm, Arthur Arbesser, Marco De Vincenzo e Gabriele Colangelo.