Italian fashion and jewelry are more and more interconnected. Following in the wake of other leading luxury designers like Gucci and Armani, who both launched high jewelry lines this year, even Prada unveiled its very first Fine Jewellery Collection composed of earrings, bracelets, pendants, and necklaces created using sustainably-sourced materials. In fact, the pieces, “are made in 18-carat gold and diamonds sourced from suppliers certified by the Responsible Jewellery Council, a not-for-profit organization founded in 2015 to promote responsible practices in metal and gemstone processing, from extraction to commercialization.” Moreover, Prada’s new collection is managed internally, through a team focusing exclusively on this project and a high level of sophistication across the entire production process.
Prada’s costume jewelry range is already famous, and the new high-end jewelry collection, curated by Miuccia Prada herself, increases the diversification of the luxury brand’s range while still paying tribute to some of the Houses iconic themes such as bananas, guitars, roses, rabbits, and robots as well as the triangular logo. “The costume jewelry collection is doing very well. But there was more and more demand for a fully fledged fine jewelry line,” stated Prada.
The earrings, bracelets, pendants, and necklaces of the Fine Jewellery Collection, with their clean, pared-down, and distinctively ironic design are all available in select Prada stores and on the brand’s e-shop website. The price range is from €580 for a bracelet to €4.000, with many necklaces priced around the €2.000 mark and some piece reaching the €5.000.