Pitti Immagine Uomo, the premier international trade fair dedicated to menswear and contemporary lifestyles, will be held in Florence from June 12 to 15. The always-evolving event is ready to anticipate and present men’s fashion and lifestyle collections for Spring/Summer 2019 via a vast range of projects. This edition boasts 1,240 brands from 21 countries and projects that originally interpret the outdoor universe, redefining lifestyle concepts linked to athleisure. There will be present the new wave of talent from Northern Europe and the creative scene from Eastern Europe, forward-looking styles marked by cutting-edge design, as well as the excellence of the new classic labels and brands relaunching modern sportswear. All this is combined with the unique hospitality provided by Pitti Immagine that will welcome exhibitors and visitors in the 13 sections of the show spread on an area of 60 thousand square meters with large areas dedicated to research, experimentation and even relaxation.

In this context,  P.O.P. Pitti Optical Power will be a visual and virtual celebration that will offer new perceptions and perspectives. No black-and-white austerity, but lines that move, wiggle, and meet up again, a kaleidoscope of full-color patterns that will propose a playful and hypnotic Fortezza da Basso. The new bar/lounge area decorated in optical technicolor will make the Pitti experience even more enjoyable for exhibitors and visitors alike with sets conceived and designed by lifestyler Sergio Colantuoni.

This edition of Pitti Immagine Uomo benefits from the extraordinary contribution of the Ministry of Economic Development (MiSE – Ministero dello Sviluppo Economico) and the Italian Trade Agency (Agenzia ICE) as part of the 2018-2019 Special Plan to support Made in Italy trade fairs.

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