Designer Tom Dixon celebrated the distinctive features of the Eagle manufacturer in his King’s Cross hub
For the London Design Festival, British designer, and Moto Guzzi rider and enthusias, Tom Dixon filled his hub, the Coal Office, with flavors, fragrances, sounds, colors, and textures of the future. The studio, shop, factory and trade counters, bar, and restaurant all became a multi-sensory lab with interactive installations, workshops, and talks inspired by the senses and how they shape the future of design.
However, the stars of the event, titled ‘Touchy Smelly Feely Noisy Tasty’ have been the Moto Guzzi bikes that Dixon exhibited to celebrate the combination of technology and high-quality Italian craftsmanship as a distinctive trait of the Eagle manufacturer: the V7 ‘Tomoto’ customized by the designer himself, the V9 Bobber, and the machine of the year, the new V85 TT.
The Moto Guzzi V7 ‘Tomoto’ is a mixture of motorcycle art and industrial design, a unique and striking motorcycle. Based on the Moto Guzzi V7, one of the most famous and well-known Moto Guzzis, a best-seller for the Italian manufacturer, the V7 Tomoto is a special, one-of-a-kind version and it is signed – literally – by Dixon. In fact, the logo is hand-painted by the designer in a bright pink color.
The V7 Tomoto combines the best Moto Guzzi technology with a unique design rooted in raw aluminum features, including the laser-incised wheel rims that reproduce an original graphic-geometrical pattern and in the headlight that draws inspiration from the Fin Obround lamp, one of Dixon’s creations from 2012.
Alongside the V7 Tomoto and the V9 Bobber, the sports custom that inaugurated the mid-size production bobber segment, as part of the installetion there was also the Moto Guzzi V85 TT, the newest member of the Guzzi family. This classic enduro combines the agility, practicality, and versatility typical of 1980s bikes with highly classic features, derived from the off-road world, that highlight the minimalism of its lines. All of this combined with technologically advanced elements, such as the series of LED front lights with a DRL (Daytime Running Light) that outlines the shape of the Moto Guzzi eagle and the digital instrument cluster.
Photos from piaggiogroup.com