The numbers are impressive – 1,220 brands from at least 27 countries on a 60,000 sqm exhibition area – however, Pitti Immagine Uomo is much more than a trade fair, it is the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion. With this in mind, from June 11th to June 14th, Florence will welcome the thousands of people that arriving there for the 96th edition of the event, during which most brands, including E.Marinella, Aeronautica Militare, Fabi, MSG, and Salvatore Ferragamo, will present their spring-summer 2020 menswear collections.
On the occasion of this great event dedicated to fashion, Florence is ever more lively with a full calendar of fashion shows, exhibitions, and collateral events. The whole city participates and Ponte Vecchio will be covered with a golden carpet to highlight the Florentine goldsmith tradition; while the Arno, for one night, will shine with dancing fountains and fireworks. In this way, the Tuscan center for Italian fashion will welcome the international guests of Pitti Immagine Uomo, especially those lodging at the Pitti Palace al Ponte Vecchio, who will have the privilege of comfortably admiring the show directly from the hotel, which is only 7 meters away from the famous bridge.
Moreover, On June 11th, on the occasion of Pitti Uomo 96, Gucci will inaugurate the new layout of the Gucci Garden Gallery, inside the historic Palazzo della Mercanzia in Piazza della Signoria. An unusual curatorial approach and innovative exhibition solutions will trace an itinerary that will be able to hold together the materiality of the objects, selected from Gucci’s archive, and the immaterial impulses of the creative vision.
While, on the same date, the European Institute of Design (IED) together with the Italian Consortium of Detox Implementation and Greenpeace Italy will present ‘The Time is Now!’, 5 capsule eco-friendly collections and 5 story fashion films realized by a group of 15 creatives selected from among the third year IED students of the Fashion Design and Fashion Stylist Courses. The group was guided Alessia Crea and David Parisi, IED Alumni and co-founders of the Casamadre brand, in designing collections that can be sustainable, made with materials from production chains that have certified production processes or that uses natural or recycled fibers.