During Pitti Immagine Uomo in Florence, Automobili Lamborghini organized an event dedicated to fashion and supercars. During an exclusive evening gathering, the raging bull car manufacturer presented its new spring/summer 2020 menswear collection of clothing and accessories.
The designers created a total look divided into three lines that illustrate the style of the super sports car brand in clothing and accessories: “Informal luxury”, “Future shapers”, and “Designers of experience”.

Trade figures, media, influencers, and celebrities of the Sant’Agata Bolognese brand were welcomed at the Limonaia of Villa Vittoria, in Florence, immersed in an atmosphere of pure ‘Lamborghini lifestyle‘.

Every little detail was cared for and the furnishings of Riva 1920 designed by Karim Rashid and the super sports cars Lamborghini Huracán Evo Spyder and Aventador SVJ Roadster provided the backdrop to the presentation of the new collection. Immediately afterward, at the end of the event, the guests enjoyed an afternoon cocktail while Andrea Mazzantini’s DJ set – also known as Mazay -, a well-known Milanese DJ and producer, provided the entertainment.

Lamborghini released a video of the evening with the following caption: “We love informal luxury as much as we are future shapers and designers of experiences: you can find all the shades of our soul in our Spring/Summer 2020 Menswear collection, presented at Pitti Uomo in Florence. Don’t miss it!

Photos from YouTube

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