After 18 years of activity and a success marked by 600 thousand visitors, the Piaggio Museum in Pontedera (PI) is completely renewed and increased from 3,000 to over 5,000 square meters, with over 250 precious pieces on display, becoming the largest and most complete Italian museum dedicated to motorcycling. As the exhibition areas and permanent collections undergo expansion, the Piaggio Museum presents the exhibition entitled “FuturPiaggio – 6 Italian lessons on mobility and modern life”, open to the public until June 10.

Thanks to a high-impact exhibition pathway, inspired specifically by futurism and the celebration of motoring, the show immerses the visitor in the spirit of the book written by Jeffrey Schnapp (Professor of Romance languages and contemporary literature in the Department of Architecture and Design at Harvard) to celebrate the 130th anniversary of the Piaggio Group. A work that analyses the concept of mobility developed by the Group over the course of its long history, while also looking to the future of Europe’s leading player in the lightweight mobility arena. The exhibition retraces key episodes in Piaggio history looking at its most iconic brands that have always been at the cutting-edge of innovation: Vespa, Piaggio, Gilera, Moto Guzzi, Aprilia, Derbi, Scarabeo, and Ape.

A story that now looks to the future thanks to Piaggio Fast Forward, the Boston-based firm with which the Piaggio Group has started to work on robotics applied to human mobility. The visitor embarks on a journey through 130 years of history through five sections, each dedicated to a theme embodied in one of the vehicles from the current range of Piaggio Group’s brands: Vespa 946 for Lightness’, Aprilia RSV4 for ‘Speed’, Piaggio MP3 for ‘Precision’, Moto Guzzi MGX-21 for ‘Visibility’, and Ape Calessino for ‘Multiplicity’. The 6th Italian lesson on mobility and modern life, in the final room, comprises captivating immersive projections and is dedicated to the Future.

Ilona Catani Scarlett


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