Bringing together sleek sporty lines and a reinterpretation of La Dolce Vita, the 2+coupé embodies a very modern design language
The Ferrari Roma has won the Production Cars category of the prestigious Car Design Award, which ran from 1984 to 1997 before being relaunched in its current form in 2016. The remote 2020 prize-giving ceremony was broadcast by the Car Design Award’s YouTube channel. The recognition is an acknowledgment of the work of the design teams responsible for the automotive sector’s finest production designs of the year.
The Ferrari Roma is Maranello’s new 2+ coupé, a model with sublimely refined, timeless design and all the power and agility required to guarantee a unique driving experience. Its signature Italian styling is a contemporary reinterpretation of the carefree lifestyle of the1950s in Rome, hence its name. Stylistically, the Ferrari Roma is characterized by clean, symbiotic forms. The care takes its inspiration from the 250 GT Berlinetta Lusso and its beautifully harmonious proportions and elegantly balanced volumes are very much in line with the Ferrari mid-front-engined grand touring tradition. It embodies a very modern design language, which underlines its authentic, refined styling. However, its sleek lines retain the sporty vocation shared by all Ferraris.
The Ferrari Roma is Maranello’s new 2+ coupé, a model with sublimely refined, timeless design and all the power and agility required to guarantee a unique driving experience
Launched in 1984 by Auto&Design magazine, the Car Design Award is aimed at projects that have contributed to the evolution of car design. This year’s winners were selected by a jury of 12 journalists from leading international car publications, including Auto&Design itself. In assigning the Production Cars to the Ferrari Roma, the jury stated that “The Ferrari design team, led by Flavio Manzoni, did an incredible job with the Roma. This car reinterprets the classical lines of a Gran Turismo car and projects them into the 21st century thanks to sensual, evocative, and cutting-edge design.”
Ilona Catani Scarlett