‘Italy in Hollywood’, the exhibition that explores Italian migration to California and the influence it had there on movie and music productions between 1915 and 1927, the period Salvatore Ferragamo, the luxury shoemaker, spent there, is on show at the Salvatore Ferragamo Museum in Florence until March 10, 2019. For this exhibition, Ferragamo’s Creations created the exclusive capsule collection starring six models designed by Salvatore Ferragamo for Gloria Swanson, Mary Pickford, Joan Crawford, and Rodolfo Valentino. The three women models – Bella (1928), Assoluta (1929), and Foxtrot (1932) – and the three men ones – Ramon (1921), Silence (1925) and Special (1926) – were created by the founder of the Florentine fashion house in the period of his permanence in California, when his Hollywood Boot Shop became a destination for the American cinema.

The capsule collection has now arrived in Milan and it has been officially presented on Tuesday during ‘Future Heritage. A unique artisanal story’, a cocktail organized by Salvatore Ferragamo in collaboration with Vogue Italia at ’10 Corso Como’, prestigious Milanese shopping and dining complex. For the occasion, the guests were able to admire the six photographic sets exclusively conceived by Vogue Italia to offer each of the models a three-dimensional setting designed to enhance, not only the history and the intertwining with the artistic and cultural reality in which they were born, but also their contemporary and timeless aesthetic value. Vogue Italia has overseen the entire artistic direction of the project, drawing on the basic color palette originally chosen by the Salvatore Ferragamo, and creating authentic installations that underline the creative tradition and the unchanged strength of the craftsmanship made in Ferragamo.

Ilona Catani Scarlett

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