The Trident brand’s initiatives in the Italian Pavilion focus on beauty, sustainable mobility
The official opening of Expo 2020 Dubai took place on October 1st with Maserati as the partner of the Italian Pavilion. This cooperation enriches the storytelling of Italy and its wonders for a global audience while promoting the values of sustainable mobility and development central to the Expo. Maserati and the international exhibition share important core values such as innovation, style, and passion. Moreover, in the Italian Pavilion, the Trident brand highlights the excellence of Italian Design and Manufacturing.
From October 27th to November 6th, the exhibition “Maserati: a story of luxury performance supercharged” will take center stage with a special artistic installation created by the Centro Stile Maserati. The installation will give a fresh interpretation of the brand’s values, linked to its Italian homeland through technological innovation and its unique design. The MC20 supercar will be center stage as a work of art with a series of three-dimensional metal objects. The objects vary in color, with modulations from natural aluminum to copper, the keynote shade of Folgore (the Maserati strategy for electrification), evoking the brand’s evolution and its constant focus on the future. There will also be two showcases on sustainability, including that of the materials used in the vehicles’ development, and colorful “real material” installations to describe Italian biodiversity.
From October 27th to November 6th, the exhibition “Maserati: a story of luxury performance supercharged” will take center stage with a special artistic installation created by the Centro Stile Maserati
The brand’s values will be in the spotlight with three specific Digital Talks. Influencers and storytellers will take part in talks focusing on beauty, the “human touch” and performances. To further investigate all the many aspects of the Made in Italy linking concept, the program will be completed with a round table discussion on sustainable mobility on November 3rd.
Ilona Catani Scarlett