Just four days after her extravagant wedding, Blonde Salad blogger Chiara Ferragni attended with Sex & The City star Sarah Jessica Parker the Intimissimi Fall 2018/Winter 2019 Enchanted Forest Runway Show at the Calzedonia headquarters in Verona. The two celebrities are both ambassadors of the Italian underwear and nightwear giant.
Ferragni didn’t just pause her honeymoon for the work opportunity, she was also thrilled to meet one of her the actress who flew in for the runway presentation. Indeed, Ferragni later on posted on her social media a photo of the two of them together writing “Met one of my biggest icons last night at Intimissimi official show. Sarah Jessica Parker is the best.” Parker, on the other hand, shared the moment of the pair meeting and hugging upon arriving at the show, and she wrote: “If on the rare occasion you’re invited to leave home and go to Verona, you might just come across Chiara Ferragni. And when you do, you kiss European style.”
With Ferragni and Parker, Intimissimi seems to have found the perfect ambassadors. The ‘Ferragni effect’ is by now guaranteed by the $5.2 million in media coverage earned by Dior after she wore three of the fashion house’s dresses for her wedding; with one-fifth of that media value, specifically $1.6 million, coming from her own Instagram posts. Moreover, it rests assured that, with her upcoming honeymoon, the fashion influencer is going to keep her visibility, and the one of her favorite brands, very high. Meanwhile, in October Parker will appear in Intimissimi’s new advertising campaign wearing silk pajamas as she walks through Manhattan.
Ilona Catani Scarlett