Californian entrepreneurs’ style tend to be definitely monotonous. The master in this was Steve Jobs with his expensive black turtlenecks designed for him by Japanese designer Issey Miyake. Like Albert Einstein before him, Apple’s founder decided to always dress in the same way to spare the time required by the decision-making process. If you only have a type of shoes, top and pants you do not waste time to choose what to wear.
Mark Zuckerberg, the 33-year-old founder of Facebook, follows in their steps, and wears only gray melange t-shirts, with no logos or writing (rarely there is a Facebook logo); but his are not humble gray t-shirts. They are tailor-made for him by Italian fashion designer Brunello Cucinelli, creative director and the chief executive of his eponymous Made in Italy brand. Cucinelli designed the t-shirts especially for Zuckerberg, makes them in Made in Italy mercerized cotton and each one of them costs between €300 and €400.
It may not be much for a young businessman with a net worth estimated to be US$63.3 billion, but it is for many others. However, thanks to Klaus Buch, the young founder of the Vresh clothing company, now even who has a lower salary can afford an outfit a la Menlo Park. Buch, was inspired by a photo of a series of identical t-shirts posted on Facebook by Zuckerberg, and decided to make perfect replicas of Zuckerberg’s t-shirts and sell them for only €40. Also, for each t-shirt sold, Buch donates €0.40 to the Chan Zuckerberg Initiative, the limited liability company founded by Zuckerberg and his wife, Priscilla Chan, with the aim of “advancing human potential and promoting equal opportunity.”
Ilona Catani Scarlett