Consistently researching history for the highest quality, while looking to the future of Prosecco
A company can think about strategy as volume, but there is a much more ambitious one: value.
Valdo, a winery with more than 90 years of history, has decided over the years to focus on the latter. It may be a slower process, but certainly more far-sighted.
Courageously ambitious, the company founded in 1926 in Valdobbiadene, has secured market leadership in Italy for its production of Prosecco Superiore and Charmat method Spumante, and developing an abroad turnover of more than 50%.
Undoubtedly, the that extreme care found in all the steps of the production chain, from the perfect ripening of the grapes in the vineyard, to the “manic” attention applied during all phases of sparkling and bottling, is the key to the producer’s success. Equal respect for tradition and innovation is given in each phase, creating the right balance to continue responsibly towards the future.
It was also the wish of enterprising winegrowers of Valdobbiadene when in 1926 they decided to join together to create the Società Anonima Vini Superiori: a company principally devoted to sparkling wine production of Valdobbiadene Prosecco Superiore and Cartizze. The dream solidified when, a few years later, the Veronese family Bolla, changed their company name to Valdo Spumanti and entirely acquired the company. Sergio Bolla, father of current President Pierluigi, focused on expanding sales both in Italy and in foreign markets, set new commercial and productive goals to make Prosecco Valdo known throughout the world. Over the years, Valdo has established itself as one of the most important Venetian estates, a reality that is able to combine quantity and quantity production with quality.
“What we have widely been able to demonstrate – explained the President of Valdo Spumanti Pierluigi Bolla in 2016, on the 90th anniversary of Valdo – is the ability to challenge ourselves beyond our limits, sometimes even beyond our own abilities. The desire to always reach higher is a common denominator for all my family, since its beginnings in the wine world in 1883.”
Valdo’s production is permeated with boldness and entrepreneurial determination, with a level of production tied to a strong personality as its primary value, identifying and differentiating each Valdo product. A distinguishing personality and ability foremost characterized by the great Marca Oro, the Valdobbiadene Prosecco Superiore DOCG, prince of the Venetian estate’s production. Most recognized (thanks to the unmistakable “yellow label”) – and sometimes even the most imitated – it is the protagonist of the success of the Valdobbiadene company. It is no coincidence, in fact, that today it is the best selling Prosecco Superiore in Italy and Germany, despite having a higher price than the average products in its category.
With inimitable fragrances and fresh freshness, aromas that combine golden apple with acacia flowers and honey. A palatable prosecco with personality, lingering with a soft and persistent body.
If Marca Oro represents the best of Valdobbiadene’s home tradition today, the latest family member, Valdo Bio – Prosecco DOC, represents the innovative and pioneering spirit of the company. Valdo Bio is quickly catching the palates of sommeliers and tasters, while increasing its distribution in the modern, international world.
While these two major products are expanding and have broad distribution, Valdo maintains a refined range – the Linea Prestigio (Prestigious Line) – of the Superior DOCG Proseccos, exclusively dedicated to the world of exclusive catering.
Valdo, 91 years ago, said that the mission was to bring the taste, freshness and conviviality of quality Italian sparkling wines to wine lovers from all over the world: and if good intentions are just a starting point, the numbers confirm without doubt the full and “all-round” achievement its ambitious founders.