Tiffany & Co. made a major statement in Italy opening its third store – after the flagship store in via della Spiga and the store-in-store inside Excelsior, in Galleria del Corso 4 – within Milan’s vibrant heart, on historic Piazza Duomo. The store will be locate in a period building dating back to 1870 and with its 1000 m² on two floors and 5 shop-windows overlooking the square it is the largest in Europe.
It will also be Tiffany & Co.’s tenth store in Italy, besides those in Rome, Verona, Venice, Florence and Bologna. Marc Jacheet, EMEA President for Tiffany & Co. stated: “By opening another store in this internationally renowned city, one of the world’s luxury goods capitals, where we have been present since 1989, we emphasize the Italian market’s importance and our intention to continue promoting the style and innate elegance of Tiffany & Co.’s jewelry in this country.”
The store features the complete range of collections of the brand along with art pieces from 8 local artists within the “Tiffany Art Box” concept – Alek O., Gio Pastori, Felice Serreti, Loris Cecchini, Zeno Peduzzi, Patrick Tuttofuoco, Gianluca Franzese and Niccolò Fiorentini. “Every Tiffany store is dreamed, built and operated with the same philosophy, whether it’s a corner or a flagship store – explains Jacheet – I confess that this third boutique in Milan has a special meaning. When the location was offered to us, we had no hesitation, and we immediately started working on a concept that would combine Tiffany codes to the peculiarities of the city. We have involved young local artists by commissioning their work for this store, in total freedom.”
Ilona Catani Scarlett