The importance of being Italian. Interview to Maurizio Forte, Director of ICE NY luglio 3, 2017 | No Comments | video The “Italian sounding” is something Italian producers are trying to fight, in particular in the U.S market. Maurizio Forte, Director of ICE NY told us the right way to “communicate” an Italian product. Previous Post Key word: family. Interview to Giovanni Chiappano, USA Area Manager Caffè Vergnano Next Post Interview to Salvatore Palitta, President of Consorzio Pecorino Romano