The Ferrari Utility Vehicle will be consistent with the sports car tradition of the brand adding some utilitarian features
During Ferrari’s 2017 second quarter press conference, CEO Sergio Marchionne stated: “I think that if we allow the Ferrari engineers to reinvent the concept of a vehicle that has some utilitarian features, I think the answer is: it will probably happen, but it will happen Ferrari-style. And Ferrari has been known historically for being able to redefine and define automotive segments. But I don’t want it to be a UV – I want it to be what Ferrari thinks is appropriate. But no decision has been made yet.”
The brand remains characteristically secretive about the model, but Marchionne’s response to recent speculation of a Ferrari SUV, suggested that a utilitarian vehicle will happen ‘Ferrari-style’, even if a production decision will not be made until at least 2020. On the other hand, last month, Ferrari’s commercial boss Enrico Galliera commented: “We are not producing an SUV, because an SUV is not a sports car – it can be fast, but it’s not a sports car. We are not producing a four-door because, while a four-door can be fast, it’s not a sports car.”
According to auto analyst Max Warburton (quoted by Autocar), the future model is being called an FUV – Ferrari Utility Vehicle – and does not have visible rear doors, suggesting that it is a “question of semantics”: while Ferrari executives keep on saying that Ferrari will not build an SUV or a model with four doors, the rear doors will not be visible and will instead “use a clever hidden arrangement”. Warburton estimates that the FUV will be launched in 2021 and that it will sell 2000-3000 units would per year for a price of about $330,000.
Ilona Catani Scarlett