In San Pellegrino Terme nature has always been giving out one of the most important substances for life on earth: water. For over a century this resource has been channelled to fuel a business that in 2015 had a turnover of 911 million and in four years time this will take place in the new factory designed by Danish architect Bjarke Ingels.
For San Pellegrino, which is now controlled by the Swiss multinational Nestlè, this is a 90 million Euros investment and CEO Stefano Agostini stated that they “decided to make a major investment to improve production and logistics activities while restyling the factory”. The project combines the strengthening of the production line to a total makeover that takes into account the morphology of the territory; but it is also intended as a tourist attraction. Architect Bjiarke Ingels remarked that Sanpellegrino’s flagship factory is a physical poster of the key values of the brand, which specifically refer to the historical heritage gained in 100 years of San Pellegrino’s experience.
In a balanced exercise between production functionality and presentation to the public, the work of the Danish architect revolves around the elements of water and rocks, but also around the concept of arches, which are found both in nature and in local architecture. The road map envisages a design stage that should be concluded by the end of 2017 and then 3 years of construction works.
Ilona Catani Scarlett