venezia-In Euromonitor’s ranking of the 100 most visited cities in the world there are no less than 4 Italian cities – Rome, Milan, Venice and Florence.

The first of the Italian cities in the ranking is Rome, which has improved its position stepping up from the 14th to the 13th place.
According to Euromonitor also Milan, Venice and Florence are in the ranking of the five European cities with the highest growth rate for international arrivals. In particular, Milan, which has stepped up from the 24th to the 23rd position, is the Italian city that records the highest growth rate (+ 17.9%). Wouter Geerts, analyst at Euromonitor explains that “With 21 million visitors from around the world, Expo 2015 has encouraged the growth of arrivals in Milan and in Italy.” Venice, positioned in the 33rd place, records a growth of 10.9%, while Florence jumps four places and reaches the 36th position.

Dorina Bianchi, Secretary of Tourism, comments that “Euromonitor data give us only a partial reading of the attractiveness and tourist potential of our country. To get the big picture we have to look also at the World Tourism Organization, which lists Italy in the 5th place for arrivals, and in the 7th place for revenue, in the ranking of the world’s tourist destinations most visited by foreign tourists”.

Ilona Catani Scarlett

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