Pasticceria Marchesi, the historic Milanese pastry shop, has been in Via Santa Maria alla Porta since 1824, but when the fashion house Prada acquired it, in 2015, it opened two more shops – in Via Monte Napoleone 9, and in Galleria Vittorio Emanuele II – maintaining the atmosphere and allure of the original one.
The same atmosphere and allure can now be enjoyed also in Miami, in fact, in conjunction with Art Basel 2017, the historic Milanese pastry firm opened its first pop-up store dedicated to traditional homemade gelato in the Miami Design District. Located on the new Paradise Plaza, the pop-up recreates once again the original atmosphere and allure of the time-honored patisserie. A green marmorino wall, inspired by traditional elements of the Milanese shop’s interiors provides the backdrop for an open-air setting featuring bouquet jacquard graphic art and a reproduction of the entrance and shop window of the Via Monte Napoleone.
The pop-up shop, which will keep on offering a taste of Italy for two whole months after the end of Art Basel, features also a modern interpretation of an Italian ice-cream cart from the 1950s decorated with Pasticceria Marchesi’s pastel tones. Patrons can enjoy the experience of a genuine Italian gelato while strolling around the streets of the Miami Design District, or seating at the pastel pink tables and chairs under a white awning.
Ilona Catani Scarlett