Milan, Alba, Pesaro, Carrara, have been presented as new entries to UNESCO Creative Cities Network

The Permanent Delegation of Italy present the Italian cities of Milan, Alba, Pesaro, and Carrara, as the new entries to UNESCO Creative Cities Network. They join a Network of 64 cities in 44 countries designed by UNESCO to put innovation and creativity at the heart of new urban strategies for more sustainable and inclusive development. The new entries raised to nine the number of Italian cities on the international creative cities list after Rome (for cinema), Fabriano (for crafts), Turin (for design), Bologna (for music) and Parma (for gastronomy).

Milan is the first Italian city to receive the recognition as Creative City for Literature and Giuseppe Sala, mayor of Milan, commented: “This appointment is a new piece that makes the city even more open to the world and internationally. It is the reconfirmation of our role as capital of publishing, authors, and readers and it rewards the quality of our cultural offerings.” Alba, homeland of the finest white truffle and of Ferrero confectionery group, has been presented as Creative City for Gastronomy and this is the second UNESCO award that the city received in three years, in fact, its Vineyard Landscape appears in the World Heritage List. Pesaro is Creative City for Music and proud Mayor Matteo Ricci said that this recognition is “an historic achievement, an extraordinary springboard for cultural and tourism development.” Carrara, with its important Academy of Fine Arts, received the recognition as Creative City for Crafts and Paolo Bedini, President of ‘Cna Massa Carrara’ (local branch of the National Confederation of Artisans), said that this award is important to promote craftsmanship as a work opportunity for young generations, because today’s craftsmen need to associate to their manual skill, technology and digital skills, intellect, and culture. “We update antique crafts anchoring them to the market and the Made in Italy, and we will create new jobs along with future possibilities for the territory.”

Ilona Catani Scarlett

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