After ‘Mariano Fortuny: The Magician of Venice’, the tribute to the Spanish artist and designer, Lavazza strengthens its partnership with the State Hermitage Museum in St. Petersburg. The second exhibition sponsored by the Turin company, ‘Nefertari and the Valley of the Queens’ – realized in collaboration with the Egyptian Museum of Turin – was inaugurated in the halls of the Russian museum.
Francesca Lavazza, councilor to the historic company founded in Turin in 1895, stated: “When Lavazza started collaborating with the State Museum of the Hermitage, last December, I realized that we were destined to do great things together. A few months later, I am proud, not only to see our authentic Italian coffee in such a prestigious institution, but also, and most importantly, to witness the inauguration of such an important exhibition realized in collaboration with the Egyptian Museum of Turin.”
Francesca Lavazza is also president of ‘Gli Scarabei’, an association that brings together the private supporters of the Egyptian Museum of Turin. The exhibition on Nefertari represents the second part of the three-year collaboration launched by Lavazza with the Hermitage. “The Hermitage,” said Francesca Lavazza, at the inauguration of Fortuny’s exhibition in December last year, “is considered a ‘universal’ museum, attracting an international audience, in the same way in which Lavazza, a global brand, creatively interprets coffee making it one of the icons of the Italian style all over the world. This three-year collaboration will allow us to communicate our values and further develop our path in the world of art and culture.”
The partnership with the St. Petersburg museum is only the last one of a series of collaborations with major cultural institutions such as the Guggenheim Museum in New York, the Civic Museums of Venice and the Museum of Culture in Milan.
Ilona Catani Scarlett