The new Lamborghini Urus is a groundbreaking car that encompasses extreme dimensions, pure Lamborghini design, outstanding performance, and almost endless customization options. Indeed, the Italian car manufacturer launched its new creation as the first Super Sport Utility Vehicle.

The extreme proportions, the single silhouette line and the design inspired by the LM002 make Urus a real Lamborghini with multiple souls: sporty, elegant and off-road. These find their expression the driving dynamic choices offered by the  ANIMA (Adaptive Network Intelligent Management) Selector that makes it easy, safe and fun to drive, under any circumstances. The vehicle adapts according to the driving mode selected among three on-road modes, three off-road modes, and the EGO mode that enables the driver to redefine the vehicle’s dynamics according to preferences and needs in terms of steering, suspension, and traction.

State-of-the-art technology and Luxurious Italian craftsmanship come together in the interior of Urus, the first five-seater super sports car. The aeronautic design and the driver-oriented instrument concept with three TFT screens (for instruments, infotainment, and comfort functions) maximize the driver’s comfort in using the dashboard, which is designed with the iconic “Y” theme in mind. The interior can be customized to be more elegant or more sporty, through the selection of different kinds of colors and materials featured in the largest range of options ever presented on a Lamborghini.

Lamborghini Urus integrates a V8 bi-turbo engine with a maximum power output of 478 kW / 650 HP, the best weight-to-power ratio on the SUV market. The 8-gear automatic transmission, together with the permanent 4-wheel drive system with active torque vectoring, enable the driver to perform exceptionally on every occasion and in every situation. Urus can be enjoyed whether in the city, on the racetrack, on a snowy mountain, on gravel country roads or in the desert.

Ilona Catani Scarlett

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