“Italian is an adjective, but we used it here as a noun to bring together all those subjects, objects, styles and atmospheres that contribute to define the Italian culture in its forms and expressions.” These the words chosen by Maria Luisa Frisa and Stefano Tonchi to introduced ‘Italiana. L’Italia vista dalla moda 1971-2001’ (Italian. Italy seen through fashion 1971-2001).
Frisa and Tonchi are the curators of this project that is part of a wider program being developed by the Camera Nazionale della Moda Italiana (CNMI – National Chamber for Italian Fashion) to reassert the unique identity of the Italian fashion while opening up to a wider public. The project aims to re-establish the importance and peculiarity of the Italian fashion in the international fashion system by reconstructing its founding moments and key developments. ‘Italiana’ will be an exhibition that will take place at Palazzo Reale in Milan from February 22 to May 6, 2018, and that will illustrate the Italian style and the Made in Italy through fashion, a vital tool for the observation of costume and style.
A new and inspirational review that will involve diverse creative fields such as design, photography and art, to construct a privileged point of view from which to illustrate the most crucial years for the development of the Made in Italy – one for all, the final break from the high fashion that took place in 1971 with the birth of the democratic concept of luxury that led to the ready-to-wear success – from which to draw inspiration and ideas for the future.
‘Italiana’ will also celebrate the sixtieth anniversary of the CNMI, an institution that has always been vital for the development of that Made in Italy that will be represented in the exhibition.
Ilona Catani Scarlett