chic shanghai 1Ente Moda Italia and Ice Agenzia present the third edition of ‘Italian fashion @ CHIC’, the exhibition project dedicated to Italian companies that take the Made in Italy style and fashion to CHIC – China International Fashion Fair – in Shanghai. Within the ‘Italian fashion’ area of the fair, 40 Italian fashion brands will present their 2017/2018 fall/winter collections of clothing, footwear and accessories for men, women and children.

The project originated from the collaboration between the Italian Ministry of Economic Development, Ice Agenzia, Ente Moda Italia, Sistema Moda Italia and Assocalzaturifici, which together continue, since March 2015, to promote the Italian fashion system in China in a unified and synergistic manner. Ice Agenzia will provide its support to enhance the Italian presence contributing to the realization of the Italian pavilion at CHIC and strengthening investment for the incoming of qualified and selected operators from China and its neighboring countries.

“We worked with great energy – says Alberto Scaccioni, CEO of Ente Moda Italia – for this third edition of ‘Italian Fashion @ CHIC’: our team has built an offer of brands and companies geared toward the selection and quality of products, in order to provide an overview as complete as possible of the style expressed by the Italian fashion. (…) We worked on a more strategic presentation of the Italian area, which is at the center of the exhibition and in the heart of the international pavilion, with an elegant and functional layout to give a coordinated and homogeneous image of the Italian fashion.”

Ilona Catani Scarlett

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