The Italian design culture, with its unique charm, seems to have invaded New York. The magnificence of the Italian style is presented by many historical design brands to meet the American vision in locations that becomes hotsposts of reinvented beauty. Here are some of the most interesting ones:

Venini (ICFF Stand 3001 – Jacob K. Javits Center – 655 W 34th) – One of the symbol of Italian design, Venini presents “Where are my glass?”, an ironic and provocative project created by Ron Arad. Glass and metal, shape and material, creativity and technique merge into the three vases in which the raw material is blown and shaped in a wise harmony between the spontaneity of the shapes and their delicate control.

B&B Italia (135 Madison Avenue) – In this flagship store the historic Italian brand presents the new collections that includes “B&B Atoll”, a seating system designed by Antonio Citterio, “Alanda ’18” table by Paolo Piva, and “Eda-Mame” the day-bed by Piero Lissoni.

Flos (152 Greene St.) – The brand is celebrating the work of Achille Castiglioni, master of Italian design, for whom it produced masterpiece-lamps characterized by provocation and ironic lightness like “Arco”, “Taccia”, “Toio”, “Gatto”, “Lampadina”. It also presents two special re-editions of “Ventosa” and “Nasa”.

Artemide (46 Greene St) – Icon of Italian lighting design, always focused on experimentation; as it is evident in its “The Alphabet of Light” line, conceived by BIG, which materializes the continuous research into innovation transforming the letters of the alphabet into luminous language.

Molteni (160 Madison Avenue) – designer Vincent Van Duysen signed the new Molteni Group’s new flagship store in the NoMad Design District. A place to admire the beauty of Made in Italy and its timeless symbols, including the re-edition of furniture designed by Gio Ponti, considered one of the masters of Italian architecture, promoter of the Italian industrial design that he considered a sophisticated, democratic, economic, and modern solution.

Ilona Catani Scarlett

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