Details on the magazine
Readership profile   All About Italy Cover

“All about Italy” is aimed mainly at men, and the readership is made up of professionals, managers and opinion leaders. The magazine’s strong points include articles and surveys of general interest.

Printing details:
Format: 210x275 mm al vivo
Cover: glossy plastic-covered, 300 gr
Inside pages: matt glossy, 90 gr

Distribution:
Kiosks + subscriptions + special events in U.S.A. and Canada

Print run:
150,000 copies on news-stands, subscription and special distribution

Frequency:
Four issue a year

Price to public:
4.95 $

Cellophane wrapping:
available for leaflets and/or product sampling

  Readership profile

Sex*
M 76.4%
F 23.6%

Age*
18/24 12.2%
25/34 19.8%
35/44 30.9%
45/55 27.6%
Over 56 9.5%

Profession*
Presidents/Top Managers 14.9%
Freelance professionals 23.9%
Entrepreneurs 15.8%
Managers 24.4%
Employees 8.3%
Other 12.7%

Qualifications*
University degree 65.4%
High school diploma 27.5%
Other 7.1%

* Percentage figures of a representative sample of readers, taken from a survey conducted by Best Marketing Tools.