Lifestyles go on stage at the 2017 edition of Homi, Lifestyles Show in Fiera Milano from January, 27 to January, 30. The presence of 1,500 exhibitors, of which 21% from 38 countries, ensures that tendencies from all over the world will be presented next to the trendsetting Italian lifestyle; which is a concept that goes beyond personal and household products made in Italy and can be summarized in creativity, design, quality, know-how and love for beauty. These have been the core themes since HOMI’s first edition and now they become increasingly important together with the definition of new trends, as explained by the exhibition manager Cristian Preiata: “We want to promote products that have their strong points in design, creativity, materials and technologies and offer them to Italian and foreign buyers, playing, in this way, the pacemaker role, especially for our SMEs. We also want to say something new and important in terms of new trends of style expression which connect to the quality of everyday life. For this reason the layout of HOMY has been designed to make the experience of visiting and meeting with exhibitors unique.”
Many areas of the exhibition showcase different themes: HOMI Trends, dedicated to the trends identified in collaboration with WGSN; Earthed, with natural products; Design Matters with the most interesting textural solutions; Italianess, with a contemporary and ample concept of Made in Italy; HoMiI Smart, presenting examples of the increasingly close relationship between design and technology; and many more.
Ilona Catani Scarlett