Franca Sozzani, who died in December at the age of 66, ran Italian Vogue for 28 years and will be the central character in “Front Row”, a TV series chronicling Milan’s rise as a global fashion capital.
She has been an influential and iconoclastic figure who nurtured the careers of emerging Italian fashion talents and of international photographers such as Bruce Weber and Steven Meisel. Sozzani often tackled controversial topics in the magazine, including race, plastic surgery, and drug addiction.
The story, which was written with Sozzani’s input, is being developed for the Italian and international markets by Mediaset-owned Italian film and TV shingle TaoDue. The plan is to start shooting by the end of the year.
TaoDue’s Camilla Nesbitt said: “In the mid-1970s a new generation of very talented Italian fashion designers was able to break out globally and became symbols of Italy’s innovative entrepreneurial spirit. – and she added – This journey will be seen through the eyes of a young journalist [Sozzani] who joins a fashion magazine [Vogue].”
Before her death Sozzani collaborated on the screenplays – written by Paolo Marchesini, Luisa Cotta Ramosino and Laura Cotta Ramosino – suggesting the path to take and providing contacts to research various aspects of the fashion world, including the photographers, the models and the marketers.
The 12 50-minute episodes of “Front Row” will be directed by Italian directors Luca Lucini and Ago Panini and it will probably be shot in both Italian and English, though that is still being decided.
Ilona Catani Scarlett