When satisfaction becomes enthusiasm, desires that haven’t yet even been expressed become reality and people meet with open cordiality, then you have arrived at the Stock Resort, one of the best hotels in the Tyrol. It has provided decades of sincere hospitality, thanks to the owners, the Stock family who founded one of the most noted and appreciated hotels in the Alps, together with a dynamic team.
The story began with Josef and Barbara Stock: married in 1976, that same year they opened the restaurant Bratpfandl, which soon became a culinary meeting point in the Zillertal.
Satisfied guests, love, and the laughter of their children Daniel (born in 1977), Alexander (born in 1978) and Christine (born in 1980) marked the first years of this marvelous adventure, and its success paved the way for the opening in 1983 of the new Sporthotel Stock, capable of welcoming 85 guests. Sports and wellness provided, then as now, the fulcrum of the experience in the hotel, and in this way Josef and Barbara assumed the role of pioneers with their wellness resort and it sauna, Jacuzzis, fitness room, solarium and massage area.
This mission was destined to further develop a completely new sector of tourism at an ever-higher level of quality.
In 2009, Christine Stock gave birth to the family’s first grandchild, David Luca Stock, to whom was dedicated a wine, “Mount Stock,” created by his godfather Daniel Stock and the noted winemaker Leo Hillinger.
Shortly afterward, the family shared its happiness and literally brought the stars down from the sky for its guests, by doting each of the 50 rooms with a starry sky on the bed that is invisible during the day and at night brings to the rooms a romanticism illuminated by the stars.
In 2011, the Stock made news with its new lodge with fitness room, infrared cabin and outdoor panoramic pool with a view of the Mayrhofen. Once again, the family showed itself to be cosmopolitan and innovative, and put its high values and work ethic at the center of the management of its business.
The magical year 2012 was for the Stock Resort a year of great changes for its guests and collaborators as well as the family: the Stock Resort became a five-star hotel and showed a new facet of itself in the design and architecture; this major restructuring and expansion of the hotel once again made clear the exceptional relationship of the Stock Resort with its guests.
The Best Wellness Hotels Austria is a group that symbolizes relaxation, cuddles and wellbeing. As a founding member, the Stock family has influenced the level of the entire sector and as pioneers past and present can still, 20 years after, receive the award for Top Performer of the hotel group. All of the 27 top hotels are part of the Premium segment of the association, which embodies the highest form of wellness in every aspect.