Salvatore Ferragamo (1898-1960) was referred to as the “shoemaker to the stars”, and he worked with many famous actresses: from Mae West and Audrey Hepburn to Marilyn Monroe and Joan Crawford. He first traveled to California, from his hometown of Bonito in Southern Italy, in 1915. He returned to Italy in 1927 and set up his namesake company in Florence.
Ninety years later to marks this milestone, the Salvatore Ferragamo Museum – located with the company’s headquarters in Palazzo Spini Feroni in Florence – hosts until May 2, 2018, the exhibition titled “1927 the Return to Italy”.
The exhibition, as explained by the company, explores the various elements of Italy’s early 20th-century visual culture, taking from it the themes and works of art that directly influenced or indirectly shaped the poetics of Ferragamo’s creations. At the same time the exhibit looks into the many cultural and social aspects that characterized the post-World War I period up to the eve of the authoritarian rise of the Fascist regime. “1927 the Return to Italy” includes shoes created in the Twenties, garments and fabric from the era, finely crafted artistic objects, photographs, and advertisements, as well as art works by Mino Maccari, Alberto Martini, Ernesto Michahelles (Thayaht), Ottone Rosai, Giacomo Balla, Giò Ponti and Fortunato Depero, to reflect the designer’s connection with these artists. The exhibit is curated by Carlo Sisi and designed by Maurizio Balò, with a catalog published by Skira.
Ilona Catani Scarlett